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The Muse Effect: Using Moms to Redefine Walmart’s Direction

Image source: modernmom.com Can your ideal customer become your muse as you develop marketing and communications strategies? Walmart thinks so, and has positioned Moms as their corporate muse. Building...

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Mobile Marketing at Walmart: Keeping an Eye on the Trends

Image source: 60secondmarketer.com Mobile marketing is hot, hot, hot. This is definitely the case in the retail sector. The way that stores are using mobile marketing and mobile research is interesting...

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Product Update: Watch Out, Here Comes Mobile Mapping and Metadata

by Daniel Ross, SVP of Product Here at Instant.ly, we never thought that the world would end in 2012…and to celebrate our ability to keep iterating, here are a few fresh new features for 2013:...

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Attention Mobile Shoppers: Walmart Launches New App to Keep Customers in Store

Walmart has added a new application to their mobile repertoire. Image source: wikimedia.org How many times have you used your smartphone to check prices, read product reviews, or check out item specs...

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